Make society in the business area feel that SG are responsible to the people and society in that area and supports them / help them to live safely and comfortably.
Make people who live in business area feel that SG has created friendly environment for the society and its people.
Leaders and Employees of SG are doing lively (creative, innovative) work and are always active in providing smart products and services for the success of the customers and SG
Leaders and Employees of SG are always dealing with the customers and suppliers with honesty and make them feel that they can trust its people (employees and leaders), processes, products and services and of this company
Leaders and Employees of SG focus on meeting the needs of their buyers and customers and make customers feel that they are very important for Southern Group
Leaders and the Employees are highly qualified and undergo continuous training to meet the expectations of the buyers, customers, suppliers, government agencies, communities.